WE ARE ALL LONELY ENTREPRENEURS
YOUR SIDEKICK AT EVERY STEP
NO ONE SHOULD DO IT ALONE
(52s)
CHOOSE HOW YOU IMPLEMENT THE SURVIVAL SYSTEM
Founders need different levels of support. This is how we help you apply the Survival System.
Michael GPT
An AI Sidekick trained on decades of Michael’s experience, pattern recognition, and real-world decision-making. It’s like having Michael in your pocket — helping you apply the system step by step, with context and judgment.
FOR FOUNDERS THAT WANT THE POWER OF AI AND A SEASONED LEADER
Learning Community
One place for answers. One community for support. Stop searching Google and AI. Knowledge support and community in one place.
FOR ONGOING LEARNING AND COMMUNITY
Sidekick Consulting
A single point of experienced guidance. For $5–$25M CEOs scaling: strategy, execution, judgment—and a place to vent.
FOR COMPANIES $5 TO $25 MILLION
FOR FOUNDERS WHO WANT TO MOVE FAST
Every option includes the Survival Guide — the system for winning in the AI era. The difference is how you want it applied — on your own, with AI, with community, or with direct support.
An AI Sidekick — Built by Michael
Why Trust Us? Meet Michael
You should only trust people who have done it — and lived through it. Michael left a prestigious NYC law firm to build the first company to reward people for healthy behavior. 800 employees over 10 years. Watched it almost collapse overnight in the financial crisis. He rebuilt. 20 hour days for 3 years. Cold showers. Successful exit. Worked out every day for 38 years. No carbs for 31 years. Walks backwards up 4 flights every day.
FUEL FOR THE FIGHT
Built for the work you do every day.
The Sidekick
Built for what fuels you—water, coffee, smoothies, energy drinks, even bourbon.
FOR FUELING THE FIGHT ALL DAY
Bullshit Hoodie
The hoodie that speaks what we live — work-life balance is bullshit.
FOR THOSE WHO LIVE THE TRUTH
Sidekick + Bullshit Hoodie
Built for long days, hard decisions, and no shortcuts. Fuel your body. Wear the truth.
FOR FOUNDERS WHO SHOW UP EVERY DAY
1000s OF ENTREPRENEURS. 1 MOVEMENT.See the Results →
“I’m not sure where we would be without the EntrepreneurSurvival Guide. It’s my strategic go to.”
“Before the Entrepreneur Survival Guide, I didn’t know what steps to take to deal with the impacts of AI.”
“Michael GPT gives me real-time access to all his experience. And answers just like ChatGPT.”
“Before the Learning Community I was constantly searching all over for answers.”
“I wear the Bullshit Hoodie all the time. I see them all over coffee shops in NYC.”
“The six weapons of the Entrepreneur Survival Guide bring the strategy and tactics to win.”
“I had used lots of consultants. But having a Sidekick Consultantto address all the issues I was facing has been gold.”
“The Sidekick is with me from the minute I get up to my coffee shop, my gym and back to my desk every day.”
“There is so much we need to know as founders. What TLE says is true. We all need a Sidekick – a right hand we can turn to at every step.”
“Michael GPT takes all the insights of Michael and TLE and puts it at your fingertips just like other AI. ”
“I went to the Learning Community because I needed a “1 stop shop”. But then I discovered a community of founders just like me.”
“Michael GPT answers faster — and better — than any coach. I can tap into his years of experience when and where I need.”
WE ARE ALL LONELY ENTREPRENEURS
According to McKinsey, 57% of what founders do can be replaced by AI. The Entrepreneur Survival Guide is a system to survive in an AI world.
6 weapons. 30 tactics. One System.
CHOOSE HOW YOU IMPLEMENT THE SURVIVAL SYSTEM
Founders need different levels of support. This is how we help you apply the Survival System.
Michaei’s years of experience, learning, and judgment — applied through AI.
One place for answers. One community for support.
For $5–$25M CEOs who need hands-on execution and judgment
Every option includes the Survival Guide. The difference is how you want it applied — on your own, with AI, with community, or with direct support.
- Built to 800 employees. Survived the financial crisis. Exited.
- Cold showers since 2008. 20-hour days. Still in the fight.
- Built TLE so founders stop searching everywhere for answers.